![]() ![]() (This will help you ensure that you’re doing work you actually enjoy!) Our shop is found at and you can use the coupon code sophiedesigns for 20% off your first order.First thing's first, in order to build a portfolio, you’ll need to identify your ideal client. With these additions we plan on adding new products to our store that would help designers with branding and client work. Sophie: Any exciting opportunities or new things coming soon for your business that you can share with us?īianca: We are launching our new branding refresh along with a new look to our website. That’s the key, then after cool design visuals will happen. Now people want to be connected with an emotion - Emotion sells. Sophie: What are some of the key components that make up a great brand identity?īianca: The why, Why are you doing this and what's the story behind the brand. This year, I didn’t go into it with a specific goal, I just want to create some pretty cool art. We have some pretty awesome brands we are launching this year too. Sophie: What’s one goal you currently are trying to reach as a business owner?īianca: We are in the middle of a rebrand - and I'm launching a brand called i design stuff. Also being recognized for my work, I never thought that after graduating university that I would have a brand featured in vogue, I’m living a dream. Sophie: What’s been one of the most rewarding parts of owning your own business?īianca: Being able to give my kids the life I didn’t, we struggled growing up and I want to make sure we have the financial freedom to give them the childhood I didn’t. I honestly get more done now than I ever did working all day. We made a really organized notion portal to help me prioritize tasks, and monotasking. Now I have a strict schedule, I only work 4 hour work days - 4 days a week. I would work all day and all night and was stuck in the “working frame of mind.” I had to learn quickly how to make use of my time. Sophie: What’s been one of the most challenging aspects of running a service-based business?īianca: I will manage my time in the first 6 months. Soon we're going to add a Notion template into our shop and we’re so excited about it - if i had this a year ago it wouldve been a game changer. It made a world of a difference, it also made us look more professional. One thing we use to manage our business is Hello bonsai and it automates our whole inquiry process. Sophie: Are there any tools or resources you can recommend to other aspiring designers?īianca: We have a full shop on our website for new designers, and a starter bundle. Right now I'm taking a UI Adrian’s course because I'm getting into web design. ![]() ![]() She's an amazing graphic design instructor. Sophie: How can somebody become a self taught graphic designer? What are the best ways to learn on your own?īianca: Honestly you don’t need a degree - I love Lindsay Marsh (she had courses on udemy and skill share). We’ve been in business for a year, and it's been amazing. Now I work with Adobe making content for them (express, illustrator and photoshop), and a brand that was featured in vogue. We’re a one-stop-shop digital marketing agency. My husband is a web developer and makes web sites for our brands, and marketing. People started reaching out to me about branding their companies. But, something was missing.Īfter my son was born - I started to post some graphic design content, and it started to blow up in the design community. Then I got pregnant with my son a year and a half later. It was literally a whirlwind romance - shortly after we got married we got pregnant with my daughter Adelaide, so I was fully invested into being a full time mom and raising her. Sophie: Where did your journey as a graphic designer begin? How long have you been in business?īianca: Well, it started when I went to university - I majored in design and art. Lately, I've been really into redesigning my house and adding color into my life. Sophie: For those that don’t know you, can you share what you do and a little bit about yourself?īianca: I’m Bianca Ashley, I’m originally from Detroit, MI - but now live in Canada.
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